“Impressions” is an interactive sound generator that translates a visual object into sound. The installation is composed of a unique topographical object designed in correlation with the musical methodology: the topographical measures and form are translated into time, rhythm and musical notation.

The project is inspired by my personal passion for music along with my grandfather’s musical career as a composer of avant-garde classical music. This unique installation, created hereby, enables creating music without any traditional musical education or any playing skills.

lnspired by Asher Ben-Yohanan’s works, a composer of avant-guard classical music – my grandfather.
1929 - 2015

Graduation project as part of the B.Des program in Communication Design at Shenkar College.

Mentoring Ofir Liberman and Merav Shacham
Academic guidance Dr. Tal Barli
Musical advisory Oren Ziv
Musical and Technological Advisory Ronen Peri
Video Assistant Roy Ben-Yair

Special Thanks
My family - Iddo,  Gila and Guy Kressel
Ayelet Sadot
Noah Or
Michal Rinott and Shchar Giger
from Kaddar center of design and technology, Shenkar




How do you visual a viral event? What does it look like when a successful buzz is created?

Buzzwall aims to turn the lifespan of a hashtag into a visual one. Using three visualization methods we turn something that is “word to mouth” into something one can investigate using their own eyes.

Buzzwall is using the open twitter API and is tracking Greater London, United Kingdom.

A visual narration of Managing Buzz, an academic research by Arthur Campbell, Dina Mayzlin and Jiwoong Shin, Yale School of Management, November 2013.

Design and Concept Ido Sapir and Noa Kressel
Voice Roy Ben Yair

Special Thanks
Tamar Many,
Malki Shem-Tov and AVS,
Hila Ben Navat,
Emanuel Gruengard,
Shaula Haitner,
Ido Viron,
Sivan Feingold
Ohad Sasson.

This project was made as part of Visual Communication B.Des Degree study program at Shenkar. Engineering. Design. Art, Ramat-Gan, Israel.