The Home of Hope is a Lebanese non-profit organization that works with Children At Risk. Over the last three decades, Lebanon streets are packed with children that are abused, neglected, exploited, orphaned, and abandoned. They have no legal form of identification so they cannot work, study or do anything.

HOH adopts these children and rehabilitates them.

Concept

The main problem of these children is not having any legal form of identification. This created the concept of using paper folding as a form of styling.

As for shape - I’ve chosen a heart icon which is so basic and recognisable.

Logo design, concept, art direction

Inspiration - paper folding


Logo iterations

Typography testing

Final logo