Greench museum of urban farming is a fictive museum that aims to teach the community ׳hat urban-farming is as part of a bigger moment of making farming a worthwhile profession.

Greench’s perspective on urban farming believes that vegetables and plants are and should be an inherent part of the city. That is why this branding aims to create a synergy and harmony between the two.

Graphical elements such as grids and patterns echoes the urban atmosphere, such as the grey and black colors that emphasis the green and organic elements to the eye.

Mentor Yoav Gati