https://noakressel.com Noa Kressel Sat, 27 Apr 2019 16:21:49 +0000 https://noakressel.com en https://noakressel.com/Main-page-hero Sun, 21 Apr 2019 09:17:28 +0000 Noa Kressel https://noakressel.com/Main-page-hero Hi! I’m Noa,multi-disciplinary designer, maker and developer. Currently - Product Manager @ WiseStamp a vCita company ︎ ︎ ︎ ︎ ︎ 1&nbsp; Product and UX/UI design 2&nbsp; Graphic design 3&nbsp; Installations 4&nbsp; Motion design&nbsp; https://noakressel.com/Drove-newsletter-service Sat, 27 Apr 2019 16:21:49 +0000 Noa Kressel https://noakressel.com/Drove-newsletter-service Work / Product design Next project ︎ Drove newsletter service &nbsp;TL;DR Adding the email mechanism to Drove has allowed: Now Drove is not just about collecting contacts, but also monetizing and nurturing them through a built-in simplified email system. Keeping clients around for longer periods of time, questioning the use of other email services. The product is now spreading organically via clients using the email system on the free plan. The Drove footer on newsletters is a revenue generator - &nbsp;encouraging more clients upgrading to premium (monthly revenue to Drove). Having analytics on every email gives clients feedback, encouraging them to improve their content for better open/click rates, thus increasing Drove’s credibility as a platform and it’s domain email reputation. <img width="862" height="1430" width_o="862" height_o="1430" data-src="https://freight.cargo.site/t/original/i/536285a3f18824ffe2de5a90070a67fda79ea435ff534d45cc024aa94d50c434/01---01--newsletter-Campaign---setup.png" data-mid="40965232" border="0" data-scale="60" src="https://freight.cargo.site/w/862/i/536285a3f18824ffe2de5a90070a67fda79ea435ff534d45cc024aa94d50c434/01---01--newsletter-Campaign---setup.png" /> <img width="862" height="1430" width_o="862" height_o="1430" data-src="https://freight.cargo.site/t/original/i/a8830c38fe2f2cd56fb19ec0b9a72b31a69afb58fa3c3e0d241f4c3e1398ffb1/01---06---newsletter-Campaign---compose.png" data-mid="40965302" border="0" data-scale="60" src="https://freight.cargo.site/w/862/i/a8830c38fe2f2cd56fb19ec0b9a72b31a69afb58fa3c3e0d241f4c3e1398ffb1/01---06---newsletter-Campaign---compose.png" /> 2018 began with having a good base of core clients using Drove mainly for crowdfunding one - time campaigns. &nbsp; Business goals for 2018 were: How do we maintain clients and expose them to the real potential of Drove as a platform and not “another crowdfunding service”. A once-in-a-year crowdfunding campaign and the 5% cut doesn’t provide Drove enough cash flow. How do we enlarge our client base and reach big clients, NGOs and expanding the use of Drove. Reaching a point where the core product is finished and we start experimenting marketing efforts in the US. As the sole designer and product manage in Drove I had to make sure that every sprint we address all of the points above. Research Talking to our clients has exposed a big pain-point: in every field of activity the organization has had a specific and dedicated service. Mailchimp for newsletters; Eventbrite for events and ticketing; Hubspot or Salesforce for contact management; crowdfunding platforms and so on. On top of that, they all had to maintain active social media accounts and run paid and non paid marketing campaigns. This clutter of services creates multiple contact-lists and even more clutter. Clients we’ve talked to couldn’t say how many avid followers they have and who they are. To begin with, Drove has offered this umbrella of services in one place. This line of thought created the new product strategy for Drove - instead of mastering a vertical we’ll offer for each campaign type the minimum viable that fits 80% of the clients. These 80% will be defined by the clients themselves with time as the product evolves. From this point on, Drove is a platform providing marketing tools for reaching and nurturing contacts. At this point it was clear that newsletters were the next thing we should be heading to for the following reasons: Newsletters as a stand alone service are expensive. They consist, most of the time, a complex editor and a huge set of features. People we’ve talked to noted they needed to have someone dedicated to Mailchimp, to design and send the emails. Others said it’s so complicated that they gave up trying. When collecting contacts, no matter the service or platform, you want to be able to contact them. The option to send newsletters through Drove on a specific campaign running (crowdfunding, ask to share, event etc.) will empower our clients, leading more traffic to the service, generating more donations and more revenue. Building a newsletter mechanism inside Drove is, by any means, a big project that will require considerable amount of DEV days - meaning a big cost to the company. Defining the MVP Simply sending an email through Drove doesn’t give the platform it’s competitive edge and doesn’t justify the slim text editor we have. We needed a different approach. On Drove, all the contacts a client has are collected from the different forms filled during the use, whether it’s a donation, RSVPing to an event or signing a petition. What if the email mechanism is just sending campaign Y to people who completed campaign X? No editing. Using the email as notification service that tells people who already interacted with content from one client that new content is available. Cutting the editor step will save valuable DEV time and also will give us a good indication of the need and extent of use in emails in our client base. <img width="532" height="1222" width_o="532" height_o="1222" data-src="https://freight.cargo.site/t/original/i/63d3b9593610b84144a9328c8fdbde974ded9af5d6119690c3636c54abebe4c8/MVP.png" data-mid="40962449" border="0" data-scale="35" src="https://freight.cargo.site/w/532/i/63d3b9593610b84144a9328c8fdbde974ded9af5d6119690c3636c54abebe4c8/MVP.png" /> P1 task plan Select contacts: since we already have a label mechanism in the built-in Drove CRM, with relatively low cost, we can offer clients to segment the sending to all contacts or specific labels. &nbsp; Preview: since the interface will take the campaign content and create an email from it and since the client would like to see what is being sent to it’s clients, as a reassuring tool, we will show a preview. Confirm: sending emails is sensitive. If people report clients as spam, it will damage our domain’s reputation and cause damage to other clients as well. All clients have to be 100% sure they want and need to send every single email. Sending mechanism: backend - integration with an email sending service called Sendgrid supplying the API needed for sending emails. Things that were cut out Dealing spammers: technically, people could upload contacts to Drove, create campaigns and spam the world. As we were not putting any marketing effort, the likelihood of having a huge amount of spam running through Drove is low, and developing sending emails in batches to validate lists would cost too much DEV time. No contacts: the case of user having no contacts was less of importance since the only option to send an email from a campaign is only for clients with contacts. Scale: the feature should be able to send ~10,000 emails per sending. More than that will require more DEV time and less likely to happen for this new feature, as the number of current clients who have &gt;10K contacts is very low. <img width="2560" height="1526" width_o="2560" height_o="1526" data-src="https://freight.cargo.site/t/original/i/50d9128165494bafe5735af5c33ecf2cbcd8721fd1132873c638a2eaba59f221/01---03---notifications-P2---step1---empty.png" data-mid="40963943" border="0" src="https://freight.cargo.site/w/1000/i/50d9128165494bafe5735af5c33ecf2cbcd8721fd1132873c638a2eaba59f221/01---03---notifications-P2---step1---empty.png" /> <img width="2560" height="1526" width_o="2560" height_o="1526" data-src="https://freight.cargo.site/t/original/i/1dff431c5842909944a48e27a2805d44733c9dfc44ff695366abc9f7ec1cbd57/01---09---notifications-P2---step2---email-preview.png" data-mid="40964011" border="0" src="https://freight.cargo.site/w/1000/i/1dff431c5842909944a48e27a2805d44733c9dfc44ff695366abc9f7ec1cbd57/01---09---notifications-P2---step2---email-preview.png" /> <img width="2560" height="1526" width_o="2560" height_o="1526" data-src="https://freight.cargo.site/t/original/i/c0c6905333dec944641259aa1689e8df4dff41852dca265f6796c8203570a5f7/send.png" data-mid="40964012" border="0" src="https://freight.cargo.site/w/1000/i/c0c6905333dec944641259aa1689e8df4dff41852dca265f6796c8203570a5f7/send.png" /> Next development phases&nbsp;To market Drove as also newsletters and email solution we had to put more effort into the feature. For P2 I’ve done some competitor research (Mailchimp, iContact, Active Campaign, Constant Contact) and decided to integrate our campaign editor to allow clients to create newsletters also from scratch or to edit the ones generated from a campaign. It was also clear from looking at the competition that analytics is a must. <img width="1374" height="1932" width_o="1374" height_o="1932" data-src="https://freight.cargo.site/t/original/i/ccdacfdc2ecbdd882863bc1b5638ede4acf9434358dbda20880909d5f766fcdd/MVP-p2.png" data-mid="40962896" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/ccdacfdc2ecbdd882863bc1b5638ede4acf9434358dbda20880909d5f766fcdd/MVP-p2.png" /> <img width="1348" height="1804" width_o="1348" height_o="1804" data-src="https://freight.cargo.site/t/original/i/f5dd8fab1eddeb8493a4c2aa94bcdd5deb96f64cf57a03a7cef78b5333953ae2/newsletter-P2---step-1.png" data-mid="40964630" border="0" src="https://freight.cargo.site/w/1000/i/f5dd8fab1eddeb8493a4c2aa94bcdd5deb96f64cf57a03a7cef78b5333953ae2/newsletter-P2---step-1.png" /> <img width="1348" height="2484" width_o="1348" height_o="2484" data-src="https://freight.cargo.site/t/original/i/eae652616227c95d7d7e174087b9d58b7d01a94fcb6ed76f715b9f672fd8eec1/newsletter-P2---step-2.png" data-mid="40964634" border="0" src="https://freight.cargo.site/w/1000/i/eae652616227c95d7d7e174087b9d58b7d01a94fcb6ed76f715b9f672fd8eec1/newsletter-P2---step-2.png" /> &nbsp;For the next phases we had some good client feedback (session recordings and verbal feedback) that aligned with the vision we had. After P3 we felt the feature is mature enough for not giving it entirely free and we’ve added our brand footer to all free newsletters as a mean of organic growth and brand spread. <img width="1674" height="2334" width_o="1674" height_o="2334" data-src="https://freight.cargo.site/t/original/i/b26c96f6f7f5443cda04d2e79045223655df8ff1b516c5742ae65b45f44e8012/P3-P4.png" data-mid="40962940" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/b26c96f6f7f5443cda04d2e79045223655df8ff1b516c5742ae65b45f44e8012/P3-P4.png" /> <img width="2728" height="1622" width_o="2728" height_o="1622" data-src="https://freight.cargo.site/t/original/i/5714c3cec115fa4056fa64043ec3158f1afca15e674159dd7875fe5bb19b0fe3/newsletter-P4---step-1.png" data-mid="40964804" border="0" src="https://freight.cargo.site/w/1000/i/5714c3cec115fa4056fa64043ec3158f1afca15e674159dd7875fe5bb19b0fe3/newsletter-P4---step-1.png" /><img width="2728" height="1622" width_o="2728" height_o="1622" data-src="https://freight.cargo.site/t/original/i/83f85b80774b2be70bbfe4603f6b7827cd24ff2ed1ce7de5edf9b2b8d31003a3/newsletter-P4---step-2.png" data-mid="40964817" border="0" src="https://freight.cargo.site/w/1000/i/83f85b80774b2be70bbfe4603f6b7827cd24ff2ed1ce7de5edf9b2b8d31003a3/newsletter-P4---step-2.png" /> Next project &nbsp;︎ https://noakressel.com/Drove-rebrand Mon, 22 Apr 2019 13:08:39 +0000 Noa Kressel https://noakressel.com/Drove-rebrand Work / Product design Next project ︎ Drove rebrand&nbsp; Drove - A platform for creating single web-pages to all your marketing needs. No design. Plug and play. Targeted to SMBs and NGOs. At this point Drove has finished it’s 1st pivot from an app to a web service. The look-and-feel of the web version was copied from the app and clearly didn’t fit to the new business and product goals. Before trying our best in the American market, the service required a more mature look that was less in focus before. New brand strategy Drove is the easiest marketing tool existing. Plug and play.Drove is a technological solution for a complete marketing mess of multiple tools and services.Drove should be self-taught flat interface.Product management, UX/UI, creative strategy Creative consultant Uri Ar&nbsp; <img width="2758" height="1829" width_o="2758" height_o="1829" data-src="https://freight.cargo.site/t/original/i/463a306e67209fb2813a8e9b1c99d2621b36c757ce4a591f3ec04410aca75257/drove-rebrand---home-page.png" data-mid="40662533" border="0" src="https://freight.cargo.site/w/1000/i/463a306e67209fb2813a8e9b1c99d2621b36c757ce4a591f3ec04410aca75257/drove-rebrand---home-page.png" /> Campaign page - before <img width="2358" height="1642" width_o="2358" height_o="1642" data-src="https://freight.cargo.site/t/original/i/15bed5c3b3df094f13896d8227954920e67f1f848a0ba5627556940b20516715/drove-rebrand---campaign-old.png" data-mid="40645584" border="0" src="https://freight.cargo.site/w/1000/i/15bed5c3b3df094f13896d8227954920e67f1f848a0ba5627556940b20516715/drove-rebrand---campaign-old.png" /> <img width="1284" height="1536" width_o="1284" height_o="1536" data-src="https://freight.cargo.site/t/original/i/bbd5e43a11c344464a96a0803e031cfd65974451fa31850ada1a778062d2608a/drove-rebrand---campaign-old.png" data-mid="40645479" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/bbd5e43a11c344464a96a0803e031cfd65974451fa31850ada1a778062d2608a/drove-rebrand---campaign-old.png" /> Campaign page - after <img width="2358" height="1642" width_o="2358" height_o="1642" data-src="https://freight.cargo.site/t/original/i/3ebd689f823834f396b594e1ea0e18005822ede20c9f90c88c8a4f1173ae003e/drove-rebrand---campaign.png" data-mid="40645975" border="0" src="https://freight.cargo.site/w/1000/i/3ebd689f823834f396b594e1ea0e18005822ede20c9f90c88c8a4f1173ae003e/drove-rebrand---campaign.png" /> <img width="1284" height="1642" width_o="1284" height_o="1642" data-src="https://freight.cargo.site/t/original/i/04ee20758233596f2778bf2167c2cb2dd0828ead2f4865a1f21a8ca93da3da3b/drove-rebrand---campaign-mobile.png" data-mid="40646335" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/04ee20758233596f2778bf2167c2cb2dd0828ead2f4865a1f21a8ca93da3da3b/drove-rebrand---campaign-mobile.png" /> New dashboard tab <img width="2358" height="2050" width_o="2358" height_o="2050" data-src="https://freight.cargo.site/t/original/i/ec4c6839c27d221cde8567dc28694c888cfce456926b97dbcc87ef46cd1cf0a2/drove-rebrand---dashboard.png" data-mid="40644176" border="0" src="https://freight.cargo.site/w/1000/i/ec4c6839c27d221cde8567dc28694c888cfce456926b97dbcc87ef46cd1cf0a2/drove-rebrand---dashboard.png" /> <img width="1284" height="1756" width_o="1284" height_o="1756" data-src="https://freight.cargo.site/t/original/i/9c47c5ec279948abab4364db22cbb8d660ffefc9eb8f0027bbdec0738bf13d39/drove-rebrand---dashboard-mobile.png" data-mid="40644177" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/9c47c5ec279948abab4364db22cbb8d660ffefc9eb8f0027bbdec0738bf13d39/drove-rebrand---dashboard-mobile.png" /> New pages tab <img width="2358" height="1536" width_o="2358" height_o="1536" data-src="https://freight.cargo.site/t/original/i/8c6f189b2c39b9ffc92f49909d64b1cec2e3c2331fd6353cb66d33fa3654815e/drove-rebrand---pages.png" data-mid="40645047" border="0" src="https://freight.cargo.site/w/1000/i/8c6f189b2c39b9ffc92f49909d64b1cec2e3c2331fd6353cb66d33fa3654815e/drove-rebrand---pages.png" /> <img width="1284" height="1536" width_o="1284" height_o="1536" data-src="https://freight.cargo.site/t/original/i/8971cadad0602df837213ab9d9c7b4aef7204d05699a37613694c95c8c9d832a/drove-rebrand---pages-mobile.png" data-mid="40645003" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/8971cadad0602df837213ab9d9c7b4aef7204d05699a37613694c95c8c9d832a/drove-rebrand---pages-mobile.png" /> Next project &nbsp;︎ https://noakressel.com/Be-All Mon, 22 Apr 2019 14:42:02 +0000 Noa Kressel https://noakressel.com/Be-All Work / Product design Next project ︎ Be All “BE ALL” is a co-working space brand in TLV that aspires to be the biggest, high-end hub for tech startups in Israel. The innovation center allows more than 3,000 entrepreneurs to work simultaneously and will become the biggest high-tech in Israel. BE ALL also invests in the community by encouraging the companies inside take action and give something back.UI and animation&nbsp;UX Lee Ben David Creative Direction Uri Ar and Lior Dvir Brand Firma brands <img width="1280" height="917" width_o="1280" height_o="917" data-src="https://freight.cargo.site/t/original/i/915453c114cb042921c0b220ede65e7ae5287d9ec6121ea650662e25c547407a/feed.gif" data-mid="40571869" border="0" src="https://freight.cargo.site/w/1000/i/915453c114cb042921c0b220ede65e7ae5287d9ec6121ea650662e25c547407a/feed.gif" /> <img width="3447" height="2586" width_o="3447" height_o="2586" data-src="https://freight.cargo.site/t/original/i/e53722b9381ef37d919f3777f1ed70f277f4aba4203c794a3a280eec398bdbd2/beall53x.png" data-mid="40571199" border="0" src="https://freight.cargo.site/w/1000/i/e53722b9381ef37d919f3777f1ed70f277f4aba4203c794a3a280eec398bdbd2/beall53x.png" /> <img width="3840" height="2586" width_o="3840" height_o="2586" data-src="https://freight.cargo.site/t/original/i/460f0a2647ee8b8e84d18ff23a2978ae2a6db06a8d7a4b6cfd58b8ec26086341/beall43x.png" data-mid="40571423" border="0" src="https://freight.cargo.site/w/1000/i/460f0a2647ee8b8e84d18ff23a2978ae2a6db06a8d7a4b6cfd58b8ec26086341/beall43x.png" /> <img width="2448" height="3246" width_o="2448" height_o="3246" data-src="https://freight.cargo.site/t/original/i/6302dcc81ae2f8fb09fd91e320a28491334b7271918da401e7d953385639479c/beall23x.png" data-mid="40571141" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/6302dcc81ae2f8fb09fd91e320a28491334b7271918da401e7d953385639479c/beall23x.png" /><img width="1280" height="907" width_o="1280" height_o="907" data-src="https://freight.cargo.site/t/original/i/934dbd4f04935e72c7b58365ae2bf095683eb7970017c1c13d519c5cf51410d5/event.gif" data-mid="40571879" border="0" src="https://freight.cargo.site/w/1000/i/934dbd4f04935e72c7b58365ae2bf095683eb7970017c1c13d519c5cf51410d5/event.gif" /> Next project &nbsp;︎ https://noakressel.com/Home-of-Hope Mon, 22 Apr 2019 14:11:14 +0000 Noa Kressel https://noakressel.com/Home-of-Hope Work / Graphic design Next project ︎ Home of Hope <img width="4375" height="2831" width_o="4375" height_o="2831" data-src="https://freight.cargo.site/t/original/i/8f85920e75b707767eb98bcec39645e46e59c69a3e787801942b9725c0b9f7e6/logo-HoH-22.png" data-mid="40638353" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/8f85920e75b707767eb98bcec39645e46e59c69a3e787801942b9725c0b9f7e6/logo-HoH-22.png" /> The Home of Hope is a Lebanese non-profit organization that works with Children At Risk. Over the last three decades, Lebanon streets are packed with children that are abused, neglected, exploited, orphaned, and abandoned. They have no legal form of identification so they cannot work, study or do anything. HOH adopts these children and rehabilitates them.Concept The main problem of these children is not having any legal form of identification. This created the concept of using paper folding as a form of styling. As for shape - I’ve chosen a heart icon which is so basic and recognisable. Logo design, concept, art direction Inspiration - paper folding <img width="2076" height="1064" width_o="2076" height_o="1064" data-src="https://freight.cargo.site/t/original/i/6f6337bf0c087c8955cb796a1fb1981e2e030c26a4028fcb8ad104c4f79a58f6/Screen-Shot-2019-04-22-at-18.18.21.png" data-mid="40572754" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/6f6337bf0c087c8955cb796a1fb1981e2e030c26a4028fcb8ad104c4f79a58f6/Screen-Shot-2019-04-22-at-18.18.21.png" />Logo iterations <img width="1725" height="1055" width_o="1725" height_o="1055" data-src="https://freight.cargo.site/t/original/i/28c229ed33b3dd0c02788dbebbf4410c5ffdb2bb3e15a086dc7e969a99d6c795/hoh-01.png" data-mid="40638176" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/28c229ed33b3dd0c02788dbebbf4410c5ffdb2bb3e15a086dc7e969a99d6c795/hoh-01.png" /> Typography testing <img width="1725" height="643" width_o="1725" height_o="643" data-src="https://freight.cargo.site/t/original/i/b968329319ae85b19e2c39aa763fdb1a8571dbb42c31a16b3a95fe47a4cca425/hoh-02.png" data-mid="40638184" border="0" src="https://freight.cargo.site/w/1000/i/b968329319ae85b19e2c39aa763fdb1a8571dbb42c31a16b3a95fe47a4cca425/hoh-02.png" /> Final logo <img width="981" height="718" width_o="981" height_o="718" data-src="https://freight.cargo.site/t/original/i/3602e9189736e8e0c2fe30588e41f032db505079a446653be8d2d3571dc5d71d/hoh-03.png" data-mid="40638202" border="0" data-scale="59" src="https://freight.cargo.site/w/981/i/3602e9189736e8e0c2fe30588e41f032db505079a446653be8d2d3571dc5d71d/hoh-03.png" /> Next project &nbsp;︎ https://noakressel.com/Greench-Museum-of-Urban-Farming Mon, 22 Apr 2019 14:22:48 +0000 Noa Kressel https://noakressel.com/Greench-Museum-of-Urban-Farming Work / Graphic design Next project ︎ Greench Museum of Urban Farming <img width="1852" height="1482" width_o="1852" height_o="1482" data-src="https://freight.cargo.site/t/original/i/e39214be38683303df2e558c07a79aba80a56f71b0ef9eb50665132c12f266d2/greench1.jpg" data-mid="40568939" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/e39214be38683303df2e558c07a79aba80a56f71b0ef9eb50665132c12f266d2/greench1.jpg" /> Greench museum of urban farming is a fictive museum that aims to teach the community ׳hat urban-farming is as part of a bigger moment of making farming a worthwhile profession. Greench’s perspective on urban farming believes that vegetables and plants are and should be an inherent part of the city. That is why this branding aims to create a synergy and harmony between the two. Graphical elements such as grids and patterns echoes the urban atmosphere, such as the grey and black colors that emphasis the green and organic elements to the eye. Mentor Yoav Gati <img width="1602" height="591" width_o="1602" height_o="591" data-src="https://freight.cargo.site/t/original/i/ca0226e50fc3bf93be92d89b762088d8ab0760b26b43c7097f8d3dc90fc28cc0/greench7.jpg" data-mid="40568940" border="0" src="https://freight.cargo.site/w/1000/i/ca0226e50fc3bf93be92d89b762088d8ab0760b26b43c7097f8d3dc90fc28cc0/greench7.jpg" /> <img width="1602" height="591" width_o="1602" height_o="591" data-src="https://freight.cargo.site/t/original/i/53026262f7dbbb7d4eaaa91328b922d01349e8d1904cdd8142a08c8abbe3b442/greench8.jpg" data-mid="40568946" border="0" src="https://freight.cargo.site/w/1000/i/53026262f7dbbb7d4eaaa91328b922d01349e8d1904cdd8142a08c8abbe3b442/greench8.jpg" /> <img width="597" height="835" width_o="597" height_o="835" data-src="https://freight.cargo.site/t/original/i/377cec93cbcb500f63918031d7b2d01b279866bbad56c1107f7a28d8e2a1c986/greench2.jpg" data-mid="40568942" border="0" src="https://freight.cargo.site/w/597/i/377cec93cbcb500f63918031d7b2d01b279866bbad56c1107f7a28d8e2a1c986/greench2.jpg" /> <img width="597" height="835" width_o="597" height_o="835" data-src="https://freight.cargo.site/t/original/i/47adc5c96002e67f9f1fb06c8937ec7eda50d383e2c1aa546413b0e4f016a8d5/greench10.jpg" data-mid="40568941" border="0" src="https://freight.cargo.site/w/597/i/47adc5c96002e67f9f1fb06c8937ec7eda50d383e2c1aa546413b0e4f016a8d5/greench10.jpg" /> <img width="597" height="835" width_o="597" height_o="835" data-src="https://freight.cargo.site/t/original/i/5e174fee9b9001c371a340a852dfed97763486123353668c022474fb32616413/greench4.jpg" data-mid="40568944" border="0" src="https://freight.cargo.site/w/597/i/5e174fee9b9001c371a340a852dfed97763486123353668c022474fb32616413/greench4.jpg" /> <img width="1492" height="745" width_o="1492" height_o="745" data-src="https://freight.cargo.site/t/original/i/d5ddfc6b7a24035a87231539a4fa39bc3b21ecfe4fd42cdb25f554df4a75c42e/greench6.jpg" data-mid="40568945" border="0" src="https://freight.cargo.site/w/1000/i/d5ddfc6b7a24035a87231539a4fa39bc3b21ecfe4fd42cdb25f554df4a75c42e/greench6.jpg" /> <img width="743" height="743" width_o="743" height_o="743" data-src="https://freight.cargo.site/t/original/i/0b617bad20b02c82198ff9e40c6ca61778043d76f5f0b9b8efdf0201ee2f3445/greench5.jpg" data-mid="40568947" border="0" data-scale="62" src="https://freight.cargo.site/w/743/i/0b617bad20b02c82198ff9e40c6ca61778043d76f5f0b9b8efdf0201ee2f3445/greench5.jpg" /> Next project &nbsp;︎ https://noakressel.com/Getzel-Life-and-Work Mon, 22 Apr 2019 13:12:03 +0000 Noa Kressel https://noakressel.com/Getzel-Life-and-Work Work / Graphic design Next project ︎ Getzel Life and Work <img width="1920" height="1302" width_o="1920" height_o="1302" data-src="https://freight.cargo.site/t/original/i/d66f62ab92a7f43ef043f84738213d0817897e52d69b8d1bf2a888633a0b5ef4/getzel2.jpg" data-mid="40564948" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/d66f62ab92a7f43ef043f84738213d0817897e52d69b8d1bf2a888633a0b5ef4/getzel2.jpg" /> A book that collects all my grandfather's, Getzl Kressel, work. Includes unique scans from his original collection. 2013 <img width="1920" height="1302" width_o="1920" height_o="1302" data-src="https://freight.cargo.site/t/original/i/5b523d5bdd19c1ff10f582ebc4ea325fe4c60d5bdd5627bdbaa0928badbc81f9/getzel3.jpg" data-mid="40564950" border="0" src="https://freight.cargo.site/w/1000/i/5b523d5bdd19c1ff10f582ebc4ea325fe4c60d5bdd5627bdbaa0928badbc81f9/getzel3.jpg" /> <img width="1920" height="1302" width_o="1920" height_o="1302" data-src="https://freight.cargo.site/t/original/i/4d6a283ded6ea3c64d9d37837fba23e20dfc50c0a9836b749555f69f76fc4c38/getzel1.jpg" data-mid="40564949" border="0" src="https://freight.cargo.site/w/1000/i/4d6a283ded6ea3c64d9d37837fba23e20dfc50c0a9836b749555f69f76fc4c38/getzel1.jpg" /> <img width="1920" height="1302" width_o="1920" height_o="1302" data-src="https://freight.cargo.site/t/original/i/02f0bf118be981aac5c91edbe45ba7512bee83f103286f6f4b2e69c9bf20af00/getzel5.jpg" data-mid="40564951" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/02f0bf118be981aac5c91edbe45ba7512bee83f103286f6f4b2e69c9bf20af00/getzel5.jpg" />&nbsp;<img width="1920" height="1302" width_o="1920" height_o="1302" data-src="https://freight.cargo.site/t/original/i/2734117cafd650abf6b3ed8235ff160a309f9fd3442d312c14bc543304fdafa6/getzel6.jpg" data-mid="40564947" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/2734117cafd650abf6b3ed8235ff160a309f9fd3442d312c14bc543304fdafa6/getzel6.jpg" /> <img width="1920" height="1302" width_o="1920" height_o="1302" data-src="https://freight.cargo.site/t/original/i/91478a5d36b9126ba9427e6b121b8e11e5192c521e0bb14b61c2a2fedaec256a/getzel4.jpg" data-mid="40564952" border="0" src="https://freight.cargo.site/w/1000/i/91478a5d36b9126ba9427e6b121b8e11e5192c521e0bb14b61c2a2fedaec256a/getzel4.jpg" /> Next project &nbsp;︎ https://noakressel.com/Impressions Sun, 21 Apr 2019 18:35:56 +0000 Noa Kressel https://noakressel.com/Impressions Work / Installations Next project ︎ Impressions “Impressions” is an interactive sound generator that translates a visual object into sound. The installation is composed of a unique topographical object designed in correlation with the musical methodology: the topographical measures and form are translated into time, rhythm and musical notation. The project is inspired by my personal passion for music along with my grandfather’s musical career as a composer of avant-garde classical music. This unique installation, created hereby, enables creating music without any traditional musical education or any playing skills. lnspired by Asher Ben-Yohanan’s works, a composer of avant-guard classical music – my grandfather. 1929 - 2015 Graduation project as part of the B.Des program in Communication Design at Shenkar College. Mentoring Ofir Liberman and Merav Shacham Academic guidance Dr. Tal Barli Musical advisory Oren Ziv Musical and Technological Advisory Ronen Peri Video Assistant Roy Ben-Yair Special Thanks My family - Iddo,&nbsp; Gila and Guy Kressel Ayelet Sadot Noah Or Michal Rinott and Shchar Giger from Kaddar center of design and technology, Shenkar <img width="1333" height="1000" width_o="1333" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3f4bf55b098ce1d3b2636234266b59f3b123104485aed3905452c4a25826ef3c/imp5.jpg" data-mid="40549935" border="0" data-scale="81" data-no-zoom src="https://freight.cargo.site/w/1000/i/3f4bf55b098ce1d3b2636234266b59f3b123104485aed3905452c4a25826ef3c/imp5.jpg" /><img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c386e653964be04f2519fec45f60ba61deb97a1624324c97f0b9d990b400f4a4/imp4.jpg" data-mid="40549963" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/c386e653964be04f2519fec45f60ba61deb97a1624324c97f0b9d990b400f4a4/imp4.jpg" /> &nbsp;<img width="1501" height="1000" width_o="1501" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1c5fd08c24f9fa7e6fb59a6dd686d7627815915e0909d9d07943c732da21ce9f/imp2.jpg" data-mid="40550084" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/1c5fd08c24f9fa7e6fb59a6dd686d7627815915e0909d9d07943c732da21ce9f/imp2.jpg" />&nbsp;<img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7ae006159a4e99fe185ce8a164a10e2bb9d82ab66064954bcfa7e6328aeb08d0/imp1.jpg" data-mid="40550100" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/7ae006159a4e99fe185ce8a164a10e2bb9d82ab66064954bcfa7e6328aeb08d0/imp1.jpg" /> <img width="1499" height="1000" width_o="1499" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c40b4df0d7f143d8773abf3acc4dabd2886a1114881ae547a4c6e8c179ed2180/imp3.jpg" data-mid="40550086" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/c40b4df0d7f143d8773abf3acc4dabd2886a1114881ae547a4c6e8c179ed2180/imp3.jpg" /> Next project &nbsp;︎ https://noakressel.com/Buzzwall Mon, 22 Apr 2019 10:59:21 +0000 Noa Kressel https://noakressel.com/Buzzwall Work / Installations Next project&nbsp;︎ Buzzwall How do you visual a viral event? What does it look like when a successful buzz is created? Buzzwall aims to turn the lifespan of a hashtag into a visual one. Using three visualization methods we turn something that is “word to mouth” into something one can investigate using their own eyes. Buzzwall is using the open twitter API and is tracking Greater London, United Kingdom. A visual narration of Managing Buzz, an academic research by Arthur Campbell, Dina Mayzlin and Jiwoong Shin, Yale School of Management, November 2013. Design and Concept&nbsp;Ido Sapir and Noa Kressel Voice Roy Ben Yair Special Thanks Tamar Many, Malki Shem-Tov and AVS, Hila Ben Navat, Emanuel Gruengard, Shaula Haitner, Ido Viron, Sivan Feingold Ohad Sasson. This project was made as part of Visual Communication B.Des Degree study program at Shenkar. Engineering. Design. Art, Ramat-Gan, Israel. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06a356d160c7faea20f0dc59ee48c9039730ae2abab90b20d84bba7c0dcc04a7/buzz4.jpg" data-mid="40562593" border="0" src="https://freight.cargo.site/w/1000/i/06a356d160c7faea20f0dc59ee48c9039730ae2abab90b20d84bba7c0dcc04a7/buzz4.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ccc78ceaabda1ee22174ca13e707b43e9dab8c8994ae6b232c0ddb1578fe5941/buzz1.jpg" data-mid="40562594" border="0" src="https://freight.cargo.site/w/1000/i/ccc78ceaabda1ee22174ca13e707b43e9dab8c8994ae6b232c0ddb1578fe5941/buzz1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06a356d160c7faea20f0dc59ee48c9039730ae2abab90b20d84bba7c0dcc04a7/buzz4.jpg" data-mid="40562593" border="0" src="https://freight.cargo.site/w/1000/i/06a356d160c7faea20f0dc59ee48c9039730ae2abab90b20d84bba7c0dcc04a7/buzz4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fdbf6525a77e0e4c25c80b0b7acb88ea9210ddcd8ec21cc4ea4e7944fb2563d6/buzz2.jpg" data-mid="40562596" border="0" src="https://freight.cargo.site/w/1000/i/fdbf6525a77e0e4c25c80b0b7acb88ea9210ddcd8ec21cc4ea4e7944fb2563d6/buzz2.jpg" /> Next project &nbsp;︎ https://noakressel.com/Charismatic-leaders Mon, 22 Apr 2019 14:27:28 +0000 Noa Kressel https://noakressel.com/Charismatic-leaders Work / Motion design Next project ︎ Charismatic leaders In the end, we are all humans.&nbsp; Video art, editing and concept 2013 Next project &nbsp;︎